I help business owners and leaders build and scale profitable businesses while they grow and develop their leadership team.

It’s all possible.

WHY DANA

 

  • Senior executive with over 15 years of experience in business and leadership, applying those skills to practice as a business coach and consultant.
  • Recognized for transforming organizations from start-ups to well-established brands. Supported a well-known luxury brand from a start-up to up to over 800 people and $800+ million in sales.
  • Developed and led cross-functional teams and projects in various departments including sales, product development, procurement, global relationships, and contract negotiations in 90+ countries. 
  • Supported the development of technology systems and platform enhancements.
  • An advocate for high growth, operational, and continuous improvements. 
  • Worked with top CEOs and executives from various fields.
  • Lean Six Sigma Black Belt Certified
  • Board Member and Professor at George Brown College, Tourism Department.
  • A growth mindset enthusiast who advocates for personal development, diversity, strong work culture, and leadership.

Some fun facts about me

  • My greatest joy is to see my clients succeed in their businesses.
  • I love playing tag with my son around the kitchen island
  • I am an extrovert, but love my “me” time, to recharge energetically.
  • I love dancing and karaoke over a glass of wine
  • I have a dream to support people to show up as their best selves in every situation.
  • I am originally from Romania, a country with a lot to offer and still unexplored. In my twenties, I used to explore undiscovered caves together with a team of experts from a Romanian speleology association. 

How I got here ?

Born and raised in Romania, I moved to Canada 17 years ago with a strong desire to start a new life and succeed. 

Three weeks later, I joined a travel startup, now a reputable travel brand and helped the company grow from 5 to 800 people and hundreds of millions in sales. Being the 5th employee I saw the business go through many growth phases and had a chance to work in various departments  including sales, product department, global supply chain. I met, people from all over the world. I loved my job so much that I was working between 10 -14 hrs a day. 

After 12 years of intense work, I craved for some family time and wanted to spend more family time and have a bigger impact in people’s life. At the same time COVID badly affected my industry (travel) and I found this opportunity as a great one to reinvent myself and pursue some of my other passions.  This is how I decided to pursue with coaching and offer my services to those looking to grow and develop. 

I love business coaching, leadership, and life coaching. I am a Corporate Registered Coach, RCC accredited by the Worldwide Association of Business Coaches (WABC), and a practitioner of Theta Healing, a mindfulness technique, that helps people go deeper and balance their mind, body, and soul.